We believe that social entrepreneurs are the heroes of our time. One social entrepreneur with a good idea can create a positive impact in the lives of many. By making a real change towards a society that is inclusive, fair and sustainable – in which every person, regardless of origin, age of gender, can build a worthy existence and a meaningful life.

Whether a good idea becomes a successful one, depends on many factors. The entrepreneurs skills, his perseverance, network, the business case and how innovative the service or product is. And finally: are you able to reach and activate the right people with your idea?

Unfortunately, most social entrepreneurs have limited room in their budget to make the latter happen. That is why we, Friends for Brands, have set up The Friends Foundation. Built on a percentage of our annual earnings and a 100% of our creative skills.

In collaboration with other big-hearted organizations and professionals, the foundation helps social entrepreneurs to make their brand visible and famous. Together we use our creativity as a force for good!